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Welcome

Thanks for participating in the 2023 PBS Digital Studios Audience Survey! Your input is critical in helping shape the future of PBS’ online programming.

Every question is optional. You can leave any blank that you like.

There are 30 questions and it should take about 10 minutes.

We'll start with a few quick questions about you.

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* 1. What is your age?

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* 2. What is your gender identity?

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* 3. Which of these best describes your racial or ethnic background? (You can check more than one box)

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* 4. Do you live in the United States?

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* 5. Have you taken our annual survey before?

The next few questions are about which of our shows you watch, split up by category.

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* 6. Which of these channels do you regularly watch? (you can select more than one)

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* 7. Do you watch any of our science shows on PBS Terra? (You can select more than one)

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* 8. Do you watch any of our humanities shows on PBS Storied? (You can select more than one)

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* 9. Do you watch any of our history shows on PBS Origins? (You can select more than one)

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* 10. Do you watch any of our documentary shows on PBS Voices? If so, which?

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* 11. Of all our shows, which is your favorite?

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* 12. Open ended question. Do you have any comments, suggestions, or feedback you have for your favorite show? Let us know!

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* 13. For about how long have you been watching PBS Digital Studios on YouTube? Best guess is fine!

The next few questions ask about your interests on YouTube, as well as potential show ideas.

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* 14. Which of these science shows would you be interested in? (you can select multiple)

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* 15. We're developing a history series for PBS Origins, highlighting lesser-known stories sourced from different parts of the USA. Which of these history themes would you be most interested in exploring? (You can select more than one)

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* 16. PBS is interested in developing Climate Change programming. What types of content would you be interested in?

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* 17. On the topic of climate change, which of these attitudes best describes yours?

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* 18. PBS is also interested in developing Civics and Democracy programming. Similar to a previous question, which types of perspectives would you be interested in hearing? You can select more than one.

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* 19. When it comes to engaging around Democracy and Civics, are any of these barriers to entry TRUE for you? You can check multiple.

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* 20. What are some of your favorite YouTube channels outside of PBS Digital Studios? We'll leave spaces for up to 5, but you can put as few as you like. (Just the names please!)

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* 21. Besides educational content, what other kinds of topics do you watch on YouTube?

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* 22. What format would you say is your favorite when watching nonfiction content on YouTube?

The next few questions are about PBS in general.

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* 23. How closely do you associate PBS Digital Studios with the wider PBS brand?

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* 24. Do you watch other PBS programming? If so, how? (Select all that apply)

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* 25. How willing would you be to watch other PBS programming. (Dramas, news, documentaries, kids programming, etc.)?

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* 26. Have you ever taken an action based on your experience watching a PBS Digital Studios show. We love hearing how we've impacted our viewers, so if so please share!

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* 27. Open ended question. Anything else you'd like to tell us? Feedback, suggestions?

PBS is committed to representing the diversity of the American public, and with that in mind we have additional demographic questions that help us understand the makeup of our audience so we can better serve it. As before, these questions are all optional. If you'd prefer to skip to the end, feel free!

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* 28. Are you fluent in any languages besides English?

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* 29. Are you a person living with a disability?

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* 30. Do you identify as a member of the LGBTQIA+ community?

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* 31. What is your military status?

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