By — Colleen Shalby Colleen Shalby Leave your feedback Share Copy URL https://www.pbs.org/newshour/world/salvation-army-uses-image-dress-campaign-domestic-violence Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Salvation Army uses #TheDress in campaign against domestic violence World Mar 6, 2015 12:03 PM EDT The dress seen ‘round the world last week has made a reappearance in a new Salvation Army campaign. The tagline asks, “Why is it so hard to see black and blue?” But, this time, it’s not the piece of clothing that finds itself at the heart of the debate. Instead, the image focuses on a woman dressed in a (very clear) white-and-gold version of the dress. And she’s marked with black-and-blue bruises. Below the question reads, “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.” The first graphic image surfaced Thursday night on Twitter from Salvation Army’s South Africa branch, directing people to call a domestic abuse hotline in Cape Town. Why is it so hard to see black and blue? One in 6 women are victims of abuse.#StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb — TheSalvationArmySA (@SalvaosRSA) March 6, 2015 A follow-up image that appeared this morning depicts a different woman caking “white and gold” make-up on her face. Why is it so hard to see black&blue?#TheDress #StopAbuseAgainstWomen #TheDressIsBlueAndBlack #TheDressIsWhiteAndGold pic.twitter.com/CJGvXne3Hw — TheSalvationArmySA (@SalvaosRSA) March 6, 2015 By — Colleen Shalby Colleen Shalby @CShalby
The dress seen ‘round the world last week has made a reappearance in a new Salvation Army campaign. The tagline asks, “Why is it so hard to see black and blue?” But, this time, it’s not the piece of clothing that finds itself at the heart of the debate. Instead, the image focuses on a woman dressed in a (very clear) white-and-gold version of the dress. And she’s marked with black-and-blue bruises. Below the question reads, “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.” The first graphic image surfaced Thursday night on Twitter from Salvation Army’s South Africa branch, directing people to call a domestic abuse hotline in Cape Town. Why is it so hard to see black and blue? One in 6 women are victims of abuse.#StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb — TheSalvationArmySA (@SalvaosRSA) March 6, 2015 A follow-up image that appeared this morning depicts a different woman caking “white and gold” make-up on her face. Why is it so hard to see black&blue?#TheDress #StopAbuseAgainstWomen #TheDressIsBlueAndBlack #TheDressIsWhiteAndGold pic.twitter.com/CJGvXne3Hw — TheSalvationArmySA (@SalvaosRSA) March 6, 2015